Stellar Promo for Philips 21:9 Format TV

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• Posted by: Andrew Kamin
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• April 29, 2009
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Created for Tribal DDB, Amsterdam, Stink Digital and Director Adam Berg deliver this interactive campaign for Philips’ new CINEMA 21:9 TV. The cinematic proportions of the display became the theme of this piece. Adam responded with an idea for an epic ‘frozen moment’ cops and robbers shootout sequence.

This 2:19 film runs as an endless loop, allowing viewers to control their moves through the scene. The film also contains embedded hotspots, which, when triggered, give us a behind-the-scenes look at some of the shots.

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Fallon Introduces Social Media Aggregator.

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• Posted by: Andrew Kamin
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• March 25, 2009
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Fallon of Minneapolis sees fit to develop an Adobe Air desktop application called Skimmer. The cleanly designed app aggregates content from Twitter, Flickr, Facebook, YouTube and Blogger. This feed content can be displayed in any number of ways to include Feed View, Inline Media View, Slideshow View, etc. Additionally, the content can be filtered by service, group or keyword. The application seems particulary well suited to handle rich multimedia content which is plentiful now a days. Now, why is an agency building Adobe Air apps? Your guess is as good as mine.

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Understanding Sequential Liability

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• Posted by: Andrew Kamin
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• March 19, 2009
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It has been widely reported that Omnicom, the worlds largest advertising agency holding company, has modified its terms and conditions putting into effect what is known as Sequential Liability. Under the terms of the new contracts, ad agencies will no longer assume liability for a project if a client doesn’t pay. Some agency contracts may not overtly refer to Sequential Liability as being in effect, but do refer to the agency as “acting as agent for” (the advertiser), which suggests the same thing. In either case, this could force a photographer to eat the cost of an ad shoot if a troubled advertiser (General Motors for example)  fails to pay an ad agency.

The AICP (Association of Amercian Producers) recommends in cases where the agency is requesting the recognition of a “principal-agent” that the client (principal) should not be released from the obligation of payment until total payment is made to the production company. It should be clarified that even if the client pays the agency, the client remains liable if the agent defaults in fulfilling the payment obligation.

Furthermore, ASMP (American Society of Media Photographers) has recommended to it’s membership that photographers include in their paperwork a statement making it clear that there will be no grant of copyright license until all related assignment invoices are paid in full. Images should be registered with the Copyright Office immediately upon completion of the shoot and prior to first publication and/or possible infringement so that in the event that legal action – a last resort – is needed, recovery of statutory damages and court costs will be possible.

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PDN’s 30 released

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• Posted by: Andrew Kamin
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• March 3, 2009
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Always very exciting to review the photographic work of PDN’s New & Emerging Photographers. Check out PDN’s 30 today.

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